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Bill Baer (ˈbɛər)

Bill Baer (ˈbɛər)

Bill Baer is a Senior Product Manager and Microsoft Certified Master for Microsoft Search, Assistant, and Intelligence at Microsoft in Redmond, Washington.

Should I stay or should I go...Bookmarks vs Promoted Results

What’s a promoted result? In brief, Promoted Results are a component of query results that allow you to promote a search result to appear above ranked results. For example, for the query “sick leave”, a query rule could specify a particular result, such as a link to a site that has a statement of company policy regarding time off work or otherwise, the promoted result link. What’s a Bookmark? Bookmarks are one of many Answers in Microsoft Search.

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