Bill Baer /bɛːr/

What’s a promoted result? In brief, Promoted Results are a component of query results that allow you to promote a search result to appear above ranked results. For example, for the query “sick leave”, a query rule could specify a particular result, such as a link to a site that has a statement of company policy regarding time off work or otherwise, the promoted result link. What’s a Bookmark? Bookmarks are one of many Answers in Microsoft Search.