Bill Baer /bɛːr/

As we continue to ease into working remotely, search has evolved beyond its traditional perception of providing simple utilitarian value, to now serving as a proxy to person-person interactions, quick hallway conversations, and unstructured meetings – effectively search has become the “digital water cooler” for many businesses. The ability to find information in context has become increasingly important, not only because we’re more distributed, but so is information; however, you need to be able to not only discover information in context but have the assurance that the results are the most relevant to you and your task.